Introduction

'natural' is the slipperiest word in the dictionary.

It often implies 'good' or 'the way things are meant to be'. This reinforces binary thinking by establishing a false contrast with 'unnatural'. Cognitive gymnasts contort ‘unnatural’ to dismiss things they dislike.

With this blog, I flip the script on such bad-faith arguments.

I apply ‘natural’ to undesirable aspects of the status-quo. This subverts shame.

I use ‘unnatural’ to refer to desirable things which will require deliberate effort to achieve/maintain.

Aspiration

I want this space to be an outlet for avant-garde ideas and curiosity.

I intend to push the envelope, to pose bold questions to brilliant thinkers.

Honestly

The idea for this appeared to me in a dream after I’d watched animals cannibalise offspring (naturally).

unnatural.com.au was an available domain, and I’ve reverse-engineered meaning into it…